Aren't university marketing departments fantastic? 2

My attitude to university marketing departments goes through various cycles - see my previous post Aren't university marketing departments fantastic?. Currently I'm feeling rather critical after learning that my alma mater the University of Kent is to change its logo to this:

The only good thing I can say is that at least they didn't arbitarily retitle it to "Kent University".

Thanks to Marksed - an education officer and his blog for tipping me off (see the post New Kent logo exclusive).