Image choice is crucial

Apologies for the lack of recent updates as I've been kept busy by several matters. There's quite a few subjects I'll blog on over the next few days, but to start with one I've just noticed...

ConservativeHome: "The Eurosceptic way to voters' hearts should be through their wallets." reports on MEP Roger Helmer's latest campaign. Whilst he's got a good message, his posters have picked completely the wrong image:

Yes it's provoked people's reaction that they want the shirt off that back! It's not exactly the reaction the poster's hoping for, is it?

Oh and don't worry, there is apparently another version of the poster for those whose taste is male.